Learn from the Experts Who Have Been There

May 21, 2015
UC Irvine School of Law
EDU 1111
401 East Peltason Drive
Irvine, CA 92697-8000
(949) 824-0066

Cost: $55

Register Now



8:30 - 9:00

Continental Breakfast, Registration

9:00 - 9:15 Opening Remarks: The Way Forward
Ms. Susan ANTHONY, Esquire, Acting Director,
Global Intellectual Property Academy (GIPA)
U.S. Patent and Trademark Office, Alexandria, VA

9:15 – 10:15

Registering Your Trademarks and Copyrights in China
Mr. Liam ZHU
Liam Zhu, Liu & Partners, Beijing, China

10:15 – 11:15

Obtaining Your Patents in China
Ms. Xiaowei WEI
CCPIT Patent and Trademark Law Office, Beijing, China

11:15 – 12:15     

IP Enforcement in China, for Patents, Trademarks, and Copyrights
Mr. Liam ZHU
Liam Zhu, Liu & Partners, Beijing, China

Mr. Christopher SHAOWEI, Attorney at Law and Patent Attorney
NTD Intellectual Property Attorneys, Beijing, China

Harris Moure, PLLC and Co-editor of "China Law Blog", Seattle, WA

12:15 - 12:30 Pick Up Lunch and Return to Seat

12:30 – 1:30

Luncheon, with UCI Keynote Speaker

Insights from UCI Compliance Studies
Professor Mr. Benjamin VAN ROOIJ, John S. & Marilyn Long Professor for US-China Business and Law - Academic Director
Long US-China Institute for Business and Law, University of California, Irvine

U.S.  Commercial Service/USDOC China Resources
Ms. Terri BATCH, China Team Leader & Senior International Trade Specialist
U.S. Commercial Service, U.S. Department of Commerce, West Los Angeles, CA

1:30 – 2:30

Protecting Your Trade Secrets Practical and Political Considerations
Mr. Terry ROSS, Intellectual Property (IP) Partner
Crowell & Moring, Washington, D.C.

Mr. Mark ROMEO, Partner
Crowell & Moring, Irvine, CA

Mr. Ryan ONG
Director, Business Advisory Services
US-China Business Council

2:30 – 3:30

Company IP Risk Management
Mr. Robert BOWEN, Associate General Counsel, Gov. and Regulatory Affairs
Western Digital, Irvine, CA

Mr. Marvin W.SEPE, Chief Operating Officer
CTC Global Corporation, Irvine, CA

Mr. William M. MANSFIELD, Esquire, Director of Intellectual Property,
ABRO Industries, Inc., South Bend, IN

Ms. Deborah GREAVES, Of Counsel
Ezra Brutzkus Gubner LLP, Woodland Hills, CA

3:30 - 3:45

Introduction of USPTO China Resource Center and Using Empirical IP Data to Challenge Assumptions
Mr. Larry (Lubing) LIAN
Attorney-Advisor, Office of Policy and International Affairs
U.S. Patent and Trademark Office, Alexandria, VA

3:45 – 4:30

Anticipating Future Challenges – Why Being Up-to-Date is Not Enough
Mark COHEN, Senior Counsel, Office of Policy and International Affairs
U.S. Patent and Trademark Office, Alexandria, VA

Bios are available here.



Questions can be directed to Jason Sproule, Don Sovie or Jack Hsu.

Jason Sproule
U.S. Commercial Service
Tel: (949) 660-7105
Donald E. Sovie
Law Offices
Tel: 949 280 5403
Jack G. Hsu
University of California
Tel: (949) 824-8851




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